A global brand, Barum prides itself on developing tyres that deliver on high mileage in combination with balanced performance. The affordability of Barum is a result of extremely efficient high-tech production processes within Europe’s most modern tyre factories.
In the UK, Viking Wholesale Tyres are the exclusive distributor of Barum Tyres – a partnership that’s been in place since 2001.
1924: Manufacture of Wellington boots in Czechoslovakia under the name Bata
1934: Start of tyre production for the company’s own fleet of vehicles, because of the high cost of importing tyres
1945: Bata, Rubena and Mitas, the three leading Czech tyre manufacturers, merge to form the BARUM company
1967: The first radial tyres are produced in Zlín
1972: Production starts at the new tyre plant in Otrokovice
1992: Barum Otrokovice and Continental AG agree on a joint venture that results in the establishment of Barum Continental s.r.o.
1997: Barum tyres are actively sold throughout Western Europe
2001: Viking Wholesale Tyres become the exclusive distributor of Barum Tyres in the UK
2009: Barum tyres are now sold in Europe, Middle East, Asia, the Americas and APAC, earning the status of a global brand